All started in 2009, right in the middle of the subprime crises and the collapse of several financial institutions. The world was falling apart and everybody was very discouraging about our idea of starting a new business with such unpredictable future ahead. But we had this vision and we decided to move forward having always in our mind that if we could survive in such adverse times, we had a pretty good chance to be successful in the future.
At the time, our business model was quite simple and creative; we wouldn’t sell anything to anybody. We would just source and promote, mainly innovative products, to local Architects & Interior Designers, and once these same products were the spec on their projects we would facilitate the connection between the manufacturer/supplier and the final client, receiving in exchange a commission for our services or the sales generated.
This role of Manufacturer’s Agents allowed us not only to start our business with barely any investment, generate some cash flow since day one, and at the same time, build strong relationships with the manufacturers/suppliers of the products that we were promoting, as well as, with our clients, most of them still thriving nowadays.
Notwithstanding the fact that Trends & Trades was and still is a boutique company, our volume of sales was increasing year after year. Consequently, we felt that our original business model had to be readjusted. We wanted to be able to control the sales process, from the time that a product is specified to the moment that is delivered to the final client. Therefore, we decided to focus our efforts on importing directly to Canada top international brands.
In 2015 we were incorporated, and we launched our first Boutique Showroom, conveniently located downtown Toronto, where we still operate.
Within the next few years, our goal is to expand our showroom concept and business model to other provinces across the country, where there is a rising interest for our exquisite product lines and at the same time, lack of the local offer to the typical niche market that we target.
Additionally, we started developing our own line of hardwood flooring; T&T Wood Private Collection. This line was a huge success, since the very beginning. It’s imported from Europe unfinished, and then custom finished to our client’s specifications right here in Ontario. Consequently, we are proud to be able to offer our clients a quality European made product, totally bespoke, and for a very reasonable price.
In 2017, we changed our legal designation from Trends & Trades – Design Agency Inc, to the actual Trends & Trades – Floors & Walls Inc. just to have our name reflecting better what we do and sell. However, there is something that hasn’t changed since Day One; our commitment to work only with quality, innovative, and ecologically responsible manufacturers and products.
In 2018 we felt the need to re-adjust and refresh our product range, discontinuing some lines and introducing in lieu, other new and exciting collections. Therefore, we sourced for other European, innovative, and reliable products and partners to work with that would also meet our vision for the times ahead of us.
That’s exactly why we secured the rights to exclusively import to Canada ITLAS, a leading Italian manufacturer specialized in the production of pre finished 2 & 3 layers engineered wood flooring, which holds PEFC & FSC Certifications and also ISO 14001.
Our portfolio of projects completed includes several Harry Rosen stores across the country, including their flagship store at Bloor St West in Toronto, and their stores at the Toronto Eaton Centre, Sherway Gardens, Yorkdale, Square One, Rideau Centre, TD Square, Les Cours and at other malls in Canada. Additionally, we have provided engineered custom flooring solutions to important corporations, as for instance, Deloitte (Toronto & Quebec Offices) and Canadian Lands Company (Toronto Office), as well as, to several high-end restaurants, hotels, and clubs. Regarding institutional projects, we would highlight the prestigious AGO-Art Gallery of Ontario and 2 exquisite Emergency Exit Buildings for the TTC -Toronto Transit Commission.
Please feel free to contact us to schedule a visit to our Downtown Toronto Showroom or to inquire about our availability for a private meeting to discussed your project details.
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